Addressing Vaccine Hesitancy: Lessons from Motivational Interviewing
Free, 1-hour virtual session
Motivational interviewing (MI) is an evidence-based, collaborative communication approach to promoting behavior change with demonstrated success in addressing vaccine hesitancy. Many healthcare professionals have some familiarity with MI, but lack sufficient training or practice to implement this approach effectively, sometimes attempting to seek collaboration, but often resorting to providing unsolicited education and corrections that shut down the conversation.