With regard to immunization, the motivational interviewing approach aims to inform parents/caregivers about vaccinations, according to their specific needs and their individual level of knowledge, with respectful acceptance of their beliefs. The use of motivational interviewing calls for a respectful and empathetic discussion of vaccination and helps to build a strong relationship.
Numerous studies in Canada, including multi-center randomized controlled trials, have proven the effectiveness of the motivational interviewing approach.